marketing

Marketing Teams Should Look Like Media Companies

Performance marketing costs are skyrocketing. From Facebook to Google to Twitter, the cost to acquire new customer has risen substantially over the 18 months. Some estimates put the cost increase at as much as 100% year-over-year.

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Version Control for Marketing Teams

I found that as marketing teams get bigger it becomes more and more difficult for everyone to be on the same page. There are often multiple versions of copy, descriptions, and creative used by different teams on different channels.

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Launching a SaaS email program from scratch

At Code School, we experimented with a lot of tactics to grow traffic and increase subscribers. As a bootstrapped company we had to get creative about how we approached growth. Now looking back at the success we had, one of the biggest takeaways for me, from a marketing standpoint, is how valuable email was.

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How to Self-Publish a Book on Amazon

My book, Google Adwords for Beginners, has been on Amazon for a few years and I never got around to documenting the process. The book had over 20,000 downloads in the first month and the response was nothing less than amazing.

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Fighting Forgetfulness with Timed Marketing

Wired recently featured an interesting graph that showed the likelihood of people remembering a topic based on how many times they received a reminder.

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3 Emails to Increase SaaS LTV

Oftentimes growth teams get so focused on user acquisition that they forget about the denominator of their acquisition metrics. By increasing lifetime value (LTV) your acquisition economics improve along with margins.

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Adding Context to Analytics

Google Analytics is a ubiquitous tool for tracking website traffic. With it, you can track how users are finding your site, what they do when they get there as well as details about who they are. Over 85% of the top 100,000 sites use Google Analytics for tracking.

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4 Must-Read Marketing Books for Developers

Marketing and selling a product you’ve built takes a completely different mindset than building that product. Knowing something so intimately often makes it hard to present software in a way that is appealing to end users. Usually, builders undersell their creations to the detriment of their marketing.

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Name the Pain for Better Marketing

One of the biggest issues I see with new products is their approach to product messaging. Often times makers and product teams are so close to the build process and so proud of what they’ve built that they focus on features over outcomes.

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