Adding Context to Analytics

Google Analytics is a ubiquitous tool for tracking website traffic. With it, you can track how users are finding your site, what they do when they get there as well as details about who they are. Over 85% of the top 100,000 sites use Google Analytics for tracking.

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4 Must-Read Marketing Books for Developers

Marketing and selling a product you’ve built takes a completely different mindset than building that product. Knowing something so intimately often makes it hard to present software in a way that is appealing to end users. Usually, builders undersell their creations to the detriment of their marketing.

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Marketing is the fuel, not the fire

Well-intentioned but misguided conversations about marketing strategy include “we just need to do a better job marketing our product” or “we need to start spending more on advertising” – thinking that these are cure-alls for linear or non-existent growth.

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The Worst Way to Grow a Startup

Companies consistently think that they can raise money and grow exclusively using PR and paid advertising ad infinitum. The thought is, with a good product (in their eyes) and enough money in the bank, you can shove anything down consumers throats with mid-century modern Instagram ads and a few mentions from a fitness influencer.

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Uber as Infrastructure

After reading through Uber's S-1 ahead of their upcoming IPO I was astounded by the scope of their potential impact. Their total addressable market is a large chunk of global GDP and if they succeed, even partially, their software is going to power how cities work.

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