4 Must-Read Marketing Books for Developers

Marketing and selling a product you’ve built takes a completely different mindset than building that product. Knowing something so intimately often makes it hard to present software in a way that is appealing to end users. Usually, builders undersell their creations to the detriment of their marketing.

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Marketing is the fuel, not the fire

Well-intentioned but misguided conversations about marketing strategy include “we just need to do a better job marketing our product” or “we need to start spending more on advertising” – thinking that these are cure-alls for linear or non-existent growth.

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Fighting Forgetfulness with Timed Marketing

Wired recently featured an interesting graph that showed the likelihood of people remembering a topic based on how many times they received a reminder.

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