3 Emails to Increase SaaS LTV

Oftentimes growth teams get so focused on user acquisition that they forget about the denominator of their acquisition metrics. By increasing lifetime value (LTV) your acquisition economics improve along with margins.

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4 Must-Read Marketing Books for Developers

Marketing and selling a product you’ve built takes a completely different mindset than building that product. Knowing something so intimately often makes it hard to present software in a way that is appealing to end users. Usually, builders undersell their creations to the detriment of their marketing.

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Marketing is the fuel, not the fire

Well-intentioned but misguided conversations about marketing strategy include “we just need to do a better job marketing our product” or “we need to start spending more on advertising” – thinking that these are cure-alls for linear or non-existent growth.

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