Marketing Teams Should Look Like Media Companies

Performance marketing costs are skyrocketing. From Facebook to Google to Twitter, the cost to acquire new customer has risen substantially over the 18 months. Some estimates put the cost increase at as much as 100% year-over-year.

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Version Control for Marketing Teams

I found that as marketing teams get bigger it becomes more and more difficult for everyone to be on the same page. There are often multiple versions of copy, descriptions, and creative used by different teams on different channels.

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Launching a SaaS email program from scratch

At Code School, we experimented with a lot of tactics to grow traffic and increase subscribers. As a bootstrapped company we had to get creative about how we approached growth. Now looking back at the success we had, one of the biggest takeaways for me, from a marketing standpoint, is how valuable email was.

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How to Self-Publish a Book on Amazon

My book, Google Adwords for Beginners, has been on Amazon for a few years and I never got around to documenting the process. The book had over 20,000 downloads in the first month and the response was nothing less than amazing.

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Fighting Forgetfulness with Timed Marketing

Wired recently featured an interesting graph that showed the likelihood of people remembering a topic based on how many times they received a reminder.

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